2022 Digital Outreach Direct Marketing

Following are 4 conceptual options for the first in a series of emailed direct marketing efforts. Subsequent mailings will follow the established template, with fresh content and messaging.

NOTE: HIT THE PLAY BUTTON ON EACH DESIGN TO VIEW THE ANIMATED EFFECTS.

Notes next to each concept provide strategic rationale and details.

Subject Line Will Be:

Meet in Syracuse: Revitalized for Rediscovery

  • Messaging focuses on revitalization; what’s new and different
  • Animated headline gets attention at top
  • Photos of various facilities, attractions, hotels may be rotated in a series of subsequent messages

Subject Line Will Be:

Meet in Syracuse: Revitalized for Rediscovery

  • Messaging focuses on revitalization; what’s new and different
  • Animated headline gets attention at top
  • Photos of various facilities, attractions, hotels may be rotated in a series of subsequent messages

Subject Line Will Be:

Syracuse: Turning the Page for Meetings

  • Top animation puts spotlight on new aspects of Syracuse, then “turns the page”
  • New spaces,’ ‘New places’ speaks to facilities and hotels; ‘New faces’ refers to an overall ‘facelift’ for the city, creating an M&C destination that may surprise them
  • Photos may be rotated in subsequent messages

Subject Line Will Be:

Syracuse: Turning the Page for Meetings

  • Top animation puts spotlight on new aspects of Syracuse, then “turns the page”
  • New spaces,’ ‘New places’ speaks to facilities and hotels; ‘New faces’ refers to an overall ‘facelift’ for the city, creating an M&C destination that may surprise them
  • Photos may be rotated in subsequent messages

Subject Line Will Be:

Revisit Syracuse: Your Unconventional Meetingplace

  • “Revisiting” Syracuse takes on a dual meaning: Because of so many recent upgrades, planners should revisit the idea of booking here; also the literal meaning of coming back to Syracuse for a revisit
  • Animated headline gets attention at top; stops on “SYRACUSE: Un·conventional
  • Photos may be rotated in subsequent messages

Subject Line Will Be:

Revisit Syracuse: Your Unconventional Meetingplace

  • “Revisiting” Syracuse takes on a dual meaning: Because of so many recent upgrades, planners should revisit the idea of booking here; also the literal meaning of coming back to Syracuse for a revisit
  • Animated headline gets attention at top; stops on “SYRACUSE: Un·conventional
  • Photos may be rotated in subsequent messages

Subject Line Will Be:

Re: Your Next Event in Syracuse

  • “Re:Discover” leverages a word that’s often seen for other cities, modified with a unique (and meaingful) twist
  • Messaging focuses on the many new/upgraded features here that deserve “rediscovery”
  • Subject line takes on the feel of an ongoing e-conversation. First and all subsequent emails would begin with “Re:”
  • Animated top portion can feature other photos of facilities, hotels, attractions

Subject Line Will Be:

Re: Your Next Event in Syracuse

  • “Re:Discover” leverages a word that’s often seen for other cities, modified with a unique (and meaingful) twist
  • Messaging focuses on the many new/upgraded features here that deserve “rediscovery”
  • Subject line takes on the feel of an ongoing e-conversation. First and all subsequent emails would begin with “Re:”
  • Animated top portion can feature other photos of facilities, hotels, attractions