Following are 4 conceptual options for the first in a series of emailed direct marketing efforts. Subsequent mailings will follow the established template, with fresh content and messaging.
NOTE: HIT THE PLAY BUTTON ON EACH DESIGN TO VIEW THE ANIMATED EFFECTS.
Notes next to each concept provide strategic rationale and details.
Top animation puts spotlight on new aspects of Syracuse, then “turns the page”
‘New spaces,’ ‘New places’ speaks to facilities and hotels; ‘New faces’ refers to an overall ‘facelift’ for the city, creating an M&C destination that may surprise them
Top animation puts spotlight on new aspects of Syracuse, then “turns the page”
‘New spaces,’ ‘New places’ speaks to facilities and hotels; ‘New faces’ refers to an overall ‘facelift’ for the city, creating an M&C destination that may surprise them
“Revisiting” Syracuse takes on a dual meaning: Because of so many recent upgrades, planners should revisit the idea of booking here; also the literal meaning of coming back to Syracuse for a revisit
Animated headline gets attention at top; stops on “SYRACUSE: Un·conventional”
“Revisiting” Syracuse takes on a dual meaning: Because of so many recent upgrades, planners should revisit the idea of booking here; also the literal meaning of coming back to Syracuse for a revisit
Animated headline gets attention at top; stops on “SYRACUSE: Un·conventional”