Higher Education Experience
The OCC App featuring Augmented Reality
LP&M has extensive experience in this category, including one current effort that’s very close to home.
Visit Syracuse
Visit Syracuse teamed up with LP&M at a time when promoting tourism was challenging to say the least. They got into the trenches with us, responded to every need and helped us power through the struggles of 2020.
The Challenge
Promoting travel to Syracuse was not feasible for much of 2020, but the local economy – businesses, restaurants, hotels and more – needed any help they could get.
The Action Plan
We developed drawn-in marketing plans to reach people from within the state, encouraging short trips, outdoor adventures and socially distant activities.
Fuel Up To Play 60
Across our 6-state region, we work with thousands of students and adult advisors to encourage participation in the national Fuel Up to Play 60 program. LP&M’s continuous communication with us kept a complex program running smoothly and helped us drive up participation.
The Challenge
NFL’s premier K-12 national health and wellness program challenged us to create a totally new way to deliver multiple messages in multiple markets to multiple audiences. Not an easy task with schools shut down during the pandemic.
The Action Plan
Our team developed an interactive website, online
reward program, digital marketing campaigns, student ambassador and advisor kits, and
augmented reality videos to inspire students, athletes and educators to stay engaged.
BOND, SCHOENECK & KING
Bond’s sexual harassment training has been so well received by our clients for its easy-to-understand content, design and ease of use. The LP&M team is great to work with, understands what we need to accomplish and has turned around amazing programs for three years now.
The Challenge
Develop multiple versions of interactive presentations in English and Spanish targeted to individual companies, federal municipalities, managers and employees who needed to comply with harassment laws.
The Action Plan
Working with Bond’s attorneys, the LP&M team developed a sexual and workplace
harassment training course presented in an interactive way to users to keep them
engaged and interested.
Our Approach
The LP&M/AMPL Integrated Philosophy
Our strategic planning approach runs as a continuous loop: we’re never finished, we’re always reaching for more.
We’re confident that our team can serve OCC’s complete marketing needs across all four of the listed service areas. Our single-shop efficiency will help you flatten the timeline and keep ahead of
schedule.
- Creative Strategy & Design
- Digital Ad Placement, Performance and Optimization
- Traditional Ad Placement
- Video Production
High Level Strategy
Outreach > Connect > Convert
Consider LP&M / AMPL an extension of the OCC team. We’ll collaborate, develop and optimize your strategic marketing campaigns. Together, our efforts will achieve the “O” the “C” and the “C” necessary to attract attention and build awareness. It’s an endless process that encircles your target audience and just keeps going.
OUTREACH
An awareness marketing strategy designed to attract attention wherever our audiences spend the most time.
CONNECT
Convey our messaging platforms and make it easy for them to engage with OCC.
CONVERT
Empower the audience; make them confident in their decision to choose OCC.
Closing the Loop
This is Onondaga Community College. Let’s convey to students – now more than ever – that they’ll become part of the Syracuse/Onondaga County community forever.
REASSURE STUDENTS WHEN THEY NEED IT MOST
- Expand upon themes “Believe in Where You are Going” and “We’ve got you”
- Continue OCC’s positive post-pandemic momentum
- Today’s high school students may be scared, skeptical, uncertain
- Their future doesn’t have to be written yet – they just need a start
- The path is not a straight line; it’s a circle that includes them, for life
CONTINUE TO INVOLVE – INWARD AND OUTWARD
- We can help open up networks and connections
- Keep encouraging alums and local employers to take an increasingly active role
- Motivate student leaders and business leaders alike
BRING IT FULL CIRCLE
- They’re not on this path alone; they’re part of a community
- Whatever their situation – the next step starts here
