Principals & Practices

for Marketing Partnerships 101

Today's Topics

A Reinvented Agency

Decades of Experience with an exciting new alter ego

Strategic Planning Services

Our Leadership Team

Andy Collins

Vice President, Creative Services

Mike Ancillotti

President

Nick Ruscito

Director, Digital Content

Higher Education Experience

The OCC App featuring Augmented Reality

LP&M has extensive experience in this category, including one current effort that’s very close to home.

Our Qualifications

Nothing demonstrates our qualifications better than real-world case studies.

Each of these is recent, relevant & representative of what we can do for OCC.

Visit Syracuse

Visit Syracuse Work Logo

Visit Syracuse teamed up with LP&M at a time when promoting tourism was challenging to say the least. They got into the trenches with us, responded to every need and helped us power through the struggles of 2020.

– Danny Liedka, President/CEO, Visit Syracuse

The Challenge

Promoting travel to Syracuse was not feasible for much of 2020, but the local economy – businesses, restaurants, hotels and more – needed any help they could get.

The Action Plan

We developed drawn-in marketing plans to reach people from within the state, encouraging short trips, outdoor adventures and socially distant activities.

Visit Syracuse

The Results

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Fuel Up To Play 60

Across our 6-state region, we work with thousands of students and adult advisors to encourage participation in the national Fuel Up to Play 60 program. LP&M’s continuous communication with us kept a complex program running smoothly and helped us drive up participation.

– Anthony Singleton, Youth Engagement Coordinator, American Dairy Association North East

The Challenge

NFL’s premier K-12 national health and wellness program challenged us to create a totally new way to deliver multiple messages in multiple markets to multiple audiences. Not an easy task with schools shut down during the pandemic.

The Action Plan

Our team developed an interactive website, online reward program, digital marketing campaigns, student ambassador and advisor kits, and augmented reality videos to inspire students, athletes and educators to stay engaged.

Fuel Up To Play 60

The Results

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Student Participants

BOND, SCHOENECK & KING

Bond’s sexual harassment training has been so well received by our clients for its easy-to-understand content, design and ease of use. The LP&M team is great to work with, understands what we need to accomplish and has turned around amazing programs for three years now.

– Robert Lazzaro, Business Development Manager, Bond, Schoeneck & King

The Challenge

Develop multiple versions of interactive presentations in English and Spanish targeted to individual companies, federal municipalities, managers and employees who needed to comply with harassment laws.

The Action Plan

Working with Bond’s attorneys, the LP&M team developed a sexual and workplace harassment training course presented in an interactive way to users to keep them engaged and interested.

BOND, SCHOENECK & KING

The Results

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Employees
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Film Syracuse

Our Approach

Strategic_Planning_Circle

The LP&M/AMPL Integrated Philosophy

Our strategic planning approach runs as a continuous loop: we’re never finished, we’re always reaching for more.

We’re confident that our team can serve OCC’s complete marketing needs across all four of the listed service areas. Our single-shop efficiency will help you flatten the timeline and keep ahead of schedule.

High Level Strategy

Outreach

Outreach > Connect > Convert

Consider LP&M / AMPL an extension of the OCC team. We’ll collaborate, develop and optimize your strategic marketing campaigns. Together, our efforts will achieve the “O” the “C” and the “C” necessary to attract attention and build awareness. It’s an endless process that encircles your target audience and just keeps going.

An awareness marketing strategy designed to attract attention wherever our audiences spend the most time.

Convey our messaging platforms and make it easy for them to engage with OCC.

Empower the audience; make them confident in their decision to choose OCC.

Target Audiences

Closing the Loop

This is Onondaga Community College. Let’s convey to students – now more than ever – that they’ll become part of the Syracuse/Onondaga County community forever.
  1. Expand upon themes “Believe in Where You are Going” and “We’ve got you”
  2. Continue OCC’s positive post-pandemic momentum
  3. Today’s high school students may be scared, skeptical, uncertain
  4. Their future doesn’t have to be written yet – they just need a start
  5. The path is not a straight line; it’s a circle that includes them, for life
  1. We can help open up networks and connections
  2. Keep encouraging alums and local employers to take an increasingly active role
  3. Motivate student leaders and business leaders alike
  1. They’re not on this path alone; they’re part of a community
  2. Whatever their situation – the next step starts here

Launch Timetable

We're happy to answer Questions.

Overview

Untapped Extensions could include augmented effects for: