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Principals & Practices

for Marketing Partnerships 101

Today's Topics

A Reinvented Agency

Decades of Experience with an exciting new alter ego

Strategic Planning Services

Our Leadership Team

Andy Collins

Vice President, Creative Services

Mike Ancillotti


Nick Ruscito

Director, Digital Content

Higher Education Experience

The OCC App featuring Augmented Reality

LP&M has extensive experience in this category, including one current effort that’s very close to home.

Our Qualifications

Nothing demonstrates our qualifications better than real-world case studies.

Each of these is recent, relevant & representative of what we can do for OCC.

Visit Syracuse

Syracuse Step Out logo

Visit Syracuse teamed up with LP&M at a time when promoting tourism was challenging to say the least. They got into the trenches with us, responded to every need and helped us power through the struggles of 2020.

The Challenge

Promoting travel to Syracuse was not feasible for much of 2020, but the local economy – businesses, restaurants, hotels and more – needed any help they could get.

The Action Plan

We developed drawn-in marketing plans to reach people from within the state, encouraging short trips, outdoor adventures and socially distant activities.

Visit Syracuse

The Results

Impressions over 11 months
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animated gif of Syracuse FILM ad
Graphic of Visit Syracuse website and award

Fuel Up To Play 60

NFL's Fuel Up to Play 60 logo

Across our 6-state region, we work with thousands of students and adult advisors to encourage participation in the national Fuel Up to Play 60 program. LP&M’s continuous communication with us kept a complex program running smoothly and helped us drive up participation.

The Challenge

NFL’s premier K-12 national health and wellness program challenged us to create a totally new way to deliver multiple messages in multiple markets to multiple audiences. Not an easy task with schools shut down during the pandemic.

The Action Plan

Our team developed an interactive website, online reward program, digital marketing campaigns, student ambassador and advisor kits, and augmented reality videos to inspire students, athletes and educators to stay engaged.

Fuel Up To Play 60

The Results

0 mil
Page Views
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Student Participants
Graphic of 3 Fuel Up To Play 60 Healthy challenge circle badges
NFL's Fuel Up To Play 60 website on a desktop computer and mobile with award


Bond Schoeneck & King Attorneys logo

Bond’s sexual harassment training has been so well received by our clients for its easy-to-understand content, design and ease of use. The LP&M team is great to work with, understands what we need to accomplish and has turned around amazing programs for three years now.

The Challenge

Develop multiple versions of interactive presentations in English and Spanish targeted to individual companies, federal municipalities, managers and employees who needed to comply with harassment laws.

The Action Plan

Working with Bond’s attorneys, the LP&M team developed a sexual and workplace harassment training course presented in an interactive way to users to keep them engaged and interested.


The Results


Film Syracuse

Syracuse Film animated gif ad

Our Approach


The LP&M/AMPL Integrated Philosophy

Our strategic planning approach runs as a continuous loop: we’re never finished, we’re always reaching for more.

We’re confident that our team can serve OCC’s complete marketing needs across all four of the listed service areas. Our single-shop efficiency will help you flatten the timeline and keep ahead of schedule.

High Level Strategy

Graphic of Target Audience circle

Outreach > Connect > Convert

Consider LP&M / AMPL an extension of the OCC team. We’ll collaborate, develop and optimize your strategic marketing campaigns. Together, our efforts will achieve the “O” the “C” and the “C” necessary to attract attention and build awareness. It’s an endless process that encircles your target audience and just keeps going.

Target Audiences

Closing the Loop

Graphic of OCC starts you, the community stays with you
This is Onondaga Community College. Let’s convey to students – now more than ever – that they’ll become part of the Syracuse/Onondaga County community forever.

Launch Timetable

We're happy to answer Questions.


Untapped Extensions could include augmented effects for:

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