OCC CFPL Questionnaire – Elementor

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- LEADERSHIP TEAM
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WORK
CAPABILITIES
B2B STORIES
AMPL
CONTACT

credit for prior learning marketing

Internal Partners Survey

The following brief questionnaire focuses on your college’s individual perspective on the topic of healthcare-related Credit for Prior Learning programming. Your responses will help us craft messaging and strategize marketing materials that will be most effective for all partners collectively.

First Name

Last Name

College associated with

1) On a scale of 1-10 (with 10 being the highest), how familiar do you think your CURRENT ENROLLED STUDENTS are with the concept of Credit for Prior Learning?

2) On a scale of 1-10 (with 10 being the highest), how familiar do you think your PROSPECTIVE STUDENTS are with the concept of Credit for Prior Learning?

3) What do you think is the single most important benefit for student participants?

4) What do you think is the single most important benefit for your institution?

5) Considering CPL marketing efforts you may have noticed from other institutions, are there models you think this effort should emulate? Please share any relevant information, college names or websites to reference:

6) In general, what format(s) do you envision for the marketing materials we’ll create? Check all that apply.

An all-encompassing online resource “kit” with downloadable materials targeting all audiences A microsite separate from your institution’s website Text-heavy materials to explain CPL in detail Visually oriented materials to encourage prospects to learn more Digital graphic elements that may be used in your institution’s electronic outreach (such as social media posts, emails, web banners) High-resolution graphic elements that may be used in your institution’s printed materials (such as posters, flyers, catalogs) Other (please specify)

7A) Of the following potential target audiences, which three do you feel are MOST important to reach with messaging about CPL in your area? Check 3.

Traditional students Non-traditional students Part-time students currently enrolled in microcredential programs K-12 pathway students HS Guidance Counselors College Advisors/Staff Faculty Parents Non-students currently employed in healthcare Other Influencers (please specify)

7B) Using the same list as in Question #7A, which three would you consider to be the LOWEST priority? Check 3.

Traditional students Non-traditional students Part-time students currently enrolled microcredential programs K-12 pathway students HS Guidance Counselors College Advisors/Staff Faculty Parents Non-students currently employed in healthcare

8) Please provide approximate breakdown of your currently enrolled students, in these two categories:

Approx. percentages of:

Traditional students

Non-traditional students

Healthcare-focused students

Students focused on non-healthcare courses

9) Which of the folowing best describes the geographic area where you are most likely to draw new CPL candidates?

20-mile radius from campus 50-mile radius 100-mile radius 250-mile radius Unlimited by geography

10) Of the following factors, which three (3) carry the most weight at your institution, when an applicant is seeking CPL? Check 3.

Articulated Credit College Level Examination Program (CLEP) Community Service/Volunteer Work Military Experience PLA Portfolio Evaluations Professional Licensures/Certifications Years of work experience with verifiable competencies

Are there other important factors not mentioned above? Please describe:

11) Does your college have student CPL success stories you can share, and are there potential students who might be willing to provide testimonials in marketing materials? (Check one)

Yes, and I know of specific student(s) who will do it Yes, but I will need to find out about which specific student(s) Probably, but no specific students in mind at the moment Maybe in the future, but too soon to know of that now Probably not even in the future Not interested in student testimonials

If you would like to add comments about the above questions/answers, or any other points you’d like to share, please do:

Thank you!
Your responses will play a valuable role in the success of this project.

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