Destination/Tourism Experience

Experience with destination, hospitality and tourism marketing? Oh yes, LP&M has that in abundance.

In fact, we cut our teeth on travel and tourism marketing with the Finger Lakes Association back in our earliest days. From there, we built a powerhouse tourism agency, establishing decades-long relationships marketing the New York State Fair, Oncenter, Syracuse Convention & Vistor’s Bureau and a host of others.

Along the way we’ve developed in-depth understanding of every unique segment of this category, including:

  • Meeting & Convention marketing
  • Motorcoach marketing
  • Trade/Expo marketing
  • Promoter marketing
  • Vacationland marketing
  • Attraction marketing
  • Trail marketing
  • Sports & Attraction marketing
  • Canadian tourism promotion
  • Banquet marketing
  • Event marketing
Tammy at Destiny USA

The successes have piled up, with efforts that were both effective and award-winning. Some highlights:

  • During our 23-year tenure, we helped the NY State Fair break the 1,000,000 attendance figure for the first (and second) time
  • Wrote and produced the commemorative book for the Oncenter War Memorial’s 50th anniversary re-dedication
  • Handled multiple rededication events for the John H. Mulroy Civic Center Theaters 
  • Developed a cooperative program between the Syracuse CVB, Oncenter and Empire Expo Center to collectively enhance destination awareness
  • Launched the five-county Tour NY program to create awareness for motorcoach tour opportunities in Central New York
  • Collaborated with the State of New York on the “I Love NY” program from the very first day of its existence
  • Raised the profile of the Syracuse Opera with a decade of pro bono promotion
  • Executed CNY trail marketing materials focusing on The Arts, Cultural Heritage, Erie Canal, Outdoor Adventures and more
  • Spanning two decades, we helped build the Syracuse Jazz Fest into the largest free jazz festival in the northeast
  • Designed theme and promotional materials for the first-ever Taste of Syracuse
  • Worked directly with various local hotels to attract Canadian visitors
  • Built successful marketing efforts for ski resorts across New York, Pennsylvania and Vermont
  • Launched popular destinations at Destiny USA, including World of Beer, Gordon Biersch, Revolutions, 5 Wits and others

Obviously, tourism marketing isn’t just what we do, it’s who we are.

Decades of Tourism Experience

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