Revere Copper’s iconic sign, a tribute to Paul Revere’s historic midnight ride and a symbol of hope for the entire Rome, NY community, had stood dark and weathered for decades. Enduring years of economic challenges, Revere Copper persevered, and as their fortunes began to rise, they made a promise to restore this cherished landmark. This pledge was fulfilled on the Fourth of July, 2024, a day marked by renewal and celebration.

LP&M was honored to be part of this momentous occasion, tasked with crafting an event logo that encapsulated the excitement of the day, along with creating PR materials, digital content, and web assets to promote the event for the esteemed 200+ year-old copper manufacturer.