CASE STUDY:

navy week

Navy Week Logo

The Office of Community Outreach for the United States Navy reached out to LP&M and AMPL to help get the word out on their Syracuse Navy Week 2024

The following campaign was created to raise awareness about the new Eat Easy website and to help CCE educate two audiences: SNAP-eligible participants and partner organizations throught New York State.

pre-event coordination

Navy Week Email Graphic

EMAIL

Navy Week Email Graphic

digital
assetts

social media graphics

LP&M designed custom social media graphics for the client to enhance their presence across all active platforms. These visuals were tailored to engage the audience and align with the programs overall messaging.

eat easy print ads

digital Fliers

LP&M developed digital flyers and assets for the client’s website, designed for use by both partners and recipients to promote and support the program. These materials were tailored for easy sharing and brand consistency across platforms.

print

eat easy print ads

Pre- and post-launch ads highlighting the program and its benefits were created and strategically placed in the client’s selected publications to maximize visibility and engagement.

3d slider graphic

3-dimensional slider / impact mailer to partners

LP&M developed a 3-dimensional impact mailer that was sent to partners to get create excitement and get their buy-in with the new website launch

transit advertising

transit advertising

bus shelter graphics

Eye-catching bus shelter graphics were created to capture the attention of the target audience within their local area, ensuring high visibility and engagement in key locations.

shelter graphic
bus wrap graphics

bus wraps

Various vibrant bus wraps were designed to transform buses into moving billboards, making a bold visual impact and maximizing brand exposure as they traveled through key target areas.

interior bus panels

Interior bus graphics were created to enhance the transit advertising strategy, capturing the attention of passengers and reinforcing the program’s messaging. This comprehensive approach maximized exposure by engaging the target audience at every touchpoint.

interior display graphic

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