Recipes with ingredients from both groups…
What does this achieve?
Protects the interests of Dairy Farmers while being cooperative with Plant Forward advocates… Somewhat
Needs to do more. Why?
A truly balanced meal consists of dairy, fruits & vegetables, proteins and grains, plus healthy fats
Click on the boxes below to see the Payoff
As with “Eat Breakfast Change Your Life,” this theme will take on a branded identity in the form of a logo, to be applied across multiple platforms and programs:
As we focus on students achieving better balance, this graphic device – depicting a perfectly balanced tower of food items – will be used to emphasize how Dairy and Plants make it all possible.
The theme is captured in a depiction of students’ unmet nutritional needs. We’re promoting “balance” by demonstrating that young people’s lives would be “off balance” without the benefits of both Dairy & Plants.
Off Balance Students become our instantly recognizable heros. Their need for nutritional balance – and life balance – is obvious, and Dairy & Plants is how they’ll achieve it.
The Off Balance Student may be seen in any situation:
Inclusion in Messaging for:
Breakfast in School:
Start every day the balanced way – add dairy & plants to your school breakfast
Yogurt All Ways:
Yogurt Berry Smoothies bring balanced nutrition and great taste
Just Say Cheese or Rethink Pizza:
Balanced nutrients from cheese and veggies makes a pizza that’s hard to top!
Logo, theme and “Off Balance Students” will primarily show that Dairy and Plants are mutually beneficial
At the same time, it will be highly effective in promotional materials with more traditional dairy-only messaging
Dairy will control the “balance” theme and may use it with or without emphasizing the plant aspect