Click on the boxes below to see the Payoff
The theme is captured in a depiction of students’ unmet nutritional needs. We’re promoting “balance” by demonstrating that young people’s lives would be “off balance” without the benefits of both Dairy & Plants.
Off Balance Students become our instantly recognizable heros. Their need for nutritional balance – and life balance – is obvious, and Dairy & Plants is how they’ll achieve it.
Breakfast in School:
Start every day the balanced way – add dairy & plants to your school breakfast
Yogurt All Ways:
Yogurt Berry Smoothies bring balanced nutrition and great taste
Just Say Cheese or Rethink Pizza:
Balanced nutrients from cheese and veggies makes a pizza that’s hard to top!
Logo, theme and “Off Balance Students” will primarily show that Dairy and Plants are mutually beneficial
At the same time, it will be highly effective in promotional materials with more traditional dairy-only messaging
Dairy will control the “balance” theme and may use it with or without emphasizing the plant aspect