CASE STUDY:
TC3
TOMPKINS CORTLAND COMMUNITY COLLEGE
microcredentials digital campaign
LP&M and AMPL executed a digital awareness campaign for Tompkins Cortland Community College’s Microcredential Courses. The campaign encompassed a strategic mix of Google Search, Display, and Video ads to maximize online visibility and engagement. Additionally, it included targeted print advertising to amplify the campaign’s reach and impact.
key features of TC3's digital campaign
Google Search Ads
Google Display Ads
Google Video Ads
Radio
microcredential campaign display ads
Digital ads were created for both local media outlets and Google digital display ads ensuring a comprehensive and targeted approach. The ads ensured that the right messages reached the right people at the right time(s). This multi-channel strategy allowed for a seamless integration of both localized and digital outreach, maximizing visibility.
microcredential campaign search ads
Google Search ads were implemented to target individuals actively seeking professional development opportunities. These ads boosted visibility and drove traffic to TC3’s microcredential courses by appearing prominently in search results for relevant queries.
microcredential campaign video ads
A series of 15-second video ads was developed to spotlight TC3’s microcredential courses. Through precise targeting on platforms such as YouTube and Google Video, the ads reached individuals actively seeking educational opportunities or exploring professional development options.
microcredential campaign print ads
Print ads were designed and placed within local publications to further enhance the visibility of TC3’s microcredential campaign. By utilizing trusted and widely-read publications, the print ads provided a touchpoint for potential students, reinforcing the campaign’s digital efforts and expanding its reach within the local area.
we've helped tell their stories
