CASE STUDY:
CORNELL COOPERATIVE EXTENSION OF ONEIDA COUNTY
eat easy website launch
Cornell Cooperative Extension (CCE) launched a new website to help SNAP (Supplemental Nutrition Assistance Program) participants in an effort to improve nutrition, wellness and family lifestyles.
The following campaign was created to raise awareness about the new Eat Easy website and to help CCE educate two audiences: SNAP-eligible participants and partner organizations throughout New York State.
monthly E-newsletter templates
LP&M designed vibrant and engaging monthly newsletter templates for the client, aimed at connecting with existing health and wellness partners as well as potential participants of the Eat Easy Program across New York State. They were designed to effectively communicate key messages while capturing the audience’s attention.
Post launch email campaigns
In addition to creating monthly newsletter templates, LP&M also designed post-launch emails for the client, aimed at keeping partners and participants informed after the website’s launch.
- Concept and Look Created by LP&M
- Templates created in clients email CMS
- Monthly Email Template for Partners
- Monthly Email Template for Participants
- Animated Graphics to Catch Viewers Attention
- Various Digital Assetts Created for Clients Use
digital assets
social media graphics
LP&M designed custom social media graphics for the client to enhance their presence across all active platforms. These visuals were tailored to engage the audience and align with the programs overall messaging.
digital Fliers
LP&M developed digital flyers and assets for the client’s website, designed for use by both partners and recipients to promote and support the program. These materials were tailored for easy sharing and brand consistency across platforms.
Pre- and post-launch ads highlighting the program and its benefits were created and strategically placed in the client’s selected publications to maximize visibility and engagement.
3-dimensional slider / impact mailer to partners
LP&M developed a 3-dimensional impact mailer that was sent to partners to get create excitement and get their buy-in with the new website launch
transit advertising
bus shelter graphics
Eye-catching bus shelter graphics were created to capture the attention of the target audience within their local area, ensuring high visibility and engagement in key locations.
bus wraps
Various vibrant bus wraps were designed to transform buses into moving billboards, making a bold visual impact and maximizing brand exposure as they traveled through key target areas.
interior bus panels
Interior bus graphics were created to enhance the transit advertising strategy, capturing the attention of passengers and reinforcing the program’s messaging. This comprehensive approach maximized exposure by engaging the target audience at every touchpoint.
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