CASE STUDY:
Onondaga community College
OPEN HOUSE CAMPAIGN
LP&M & AMPL HELP OCC CREATE THEIR
BIGGEST OPEN HOUSE TO DATE!
OPEN HOUSE CAMPAIGN
impressions
from initial campaign
facebook CTR
the industry benchmark
search ads ctr
Industry standard
LP&M and AMPL stepped in just in time to tackle OCC’s Open House campaign with enthusiasm and expertise. With creative strategies and a dedicated approach, we delivered a highly successful campaign, achieving the highest attendance the event has ever seen.
key elements of occ's open house campaign:
google display & search:
facebook & instagram digital ads:
geo targeted digital ads:
Youtube video ads:
Radio:
Out-of-Home advertising:
google display & search ads w/geo targeting
Google Display and Search ads played a pivotal role in Onondaga Community College’s Open House campaign, ensuring the message reached potential incoming students effectively. These tools allowed for precise targeting, connecting with individuals actively exploring higher education options. Geo targeting areas where potential students gathered also helped garner the right audience keyed up and ready to apply.
Together, these ad formats drove awareness, encouraged attendance, and positioned OCC as the right choice for future students.
facebook & instagram ads
Facebook and Instagram played a crucial role in Onondaga Community College’s Open House campaign, helping to connect with potential students in a dynamic and engaging way.
Post event analytics showed how important these social apps are in reaching the target audience. Above average impressions, reach and CTR’s reiterated that fact.
Youtube video ads
In today’s digital landscape, video is king—and YouTube video ads played a vital role in Onondaga Community College’s Open House strategy. These ads combined engaging visuals, storytelling, and targeted outreach to captivate potential students and drive interest in the event.
Through precise audience targeting, the video ads reached individuals actively exploring higher education options, delivering compelling messages directly to their screens. This approach boosted awareness and inspired prospective students to take the next step and attend the open house.
Terrestrial & Digital radio
Terrestrial and digital radio were integral to Onondaga Community College’s Open House campaign, providing a powerful way to reach a diverse audience across multiple listening platforms. Terrestrial radio allowed OCC to connect with local listeners, Digital radio extended this reach by targeting specific demographics based on their listening habits and preferences, delivering tailored messages directly to devices.
out-of-home advertising
Out-of-home (OOH) advertising played a pivotal role in Onondaga Community College’s Open House campaign by delivering high-visibility messaging in strategic locations. Billboards, transit ads, and other OOH placements captured the attention of potential students and their families as they navigated their daily routines, ensuring the campaign’s message reached a wide audience.
This medium was particularly effective in reinforcing brand awareness, creating a consistent presence in the community, and driving interest in the open house. By placing ads near high-traffic areas, OCC maximized its outreach, inspiring prospective students to take the next step toward their educational journey.
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